Justin Cate • Creative Director • Illustrator

Justin Cate • Creative Director • Illustrator

FRIGID FLUID

The industry leader in refrigeration fluids sought to refresh its visual identity to better reflect its legacy and future aspirations. Our solution honored the brand's enduring history while seamlessly integrating sleek, contemporary design elements.

Product labels and packaging

Product brochure

Technical data sheet

Other pitched approaches

All REWORK WORK NEW VIEW LET'S MAKE IT HAPPEN MOMENTS FRIGID FLUID MARKET DISRUPTOR RIGHT HERE RIGHT NOW WHOOPS OUR BED IT'S MORE THAN A WAREHOUSE POWERFUL PROFILES PRICING THAT PROFITS REDISCOVER PEACH BLOSSOM WINSURANCE

REWORK WORK NEW VIEW LET'S MAKE IT HAPPEN MOMENTS FRIGID FLUID MARKET DISRUPTOR RIGHT HERE RIGHT NOW WHOOPS OUR BED IT'S MORE THAN A WAREHOUSE POWERFUL PROFILES PRICING THAT PROFITS REDISCOVER PEACH BLOSSOM WINSURANCE