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Justin Cate • Creative Director • Illustrator
Justin Cate • Creative Director • Illustrator
Adhesives play and integral role in power tools performance, and the engineers designing these tools need to know that the adhesives they use are easy to apply on the line, that they’ll hold up in even the harshest environments and their vendor is a partner, ready to solve challenges and help develop custom formulations. Our approach, Let’s Make It Happen, did just that with a feeling of togetherness and showcasing power tools in their element, enhanced by a target pin pointing the spot where Henkel adhesives play a part.
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