Justin Cate • Creative Director • Illustrator
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PRICING THAT PROFITS

The used-car market is in a constant state of supply-and-demand flux. ProfitTime 2.0 is software fed by real time market data that lets dealers know how to price a car to maximize profits with second-to-second accuracy. To launch the product, we took a visual approach that glimpsed a vehicle’s investment value the way the software sees it.